Moon Township, Pa.-based Centria Coating Services will introduce several new initiatives at the Metalcon International trade show in Chicago, Oct. 9-11. The provider of custom coil coating services and precise color matching will roll out new branding, highlight its LumaTread product, and formally introduce its new strategic partnership with Rexdale, Ontario, Canada-based Metal Koting – Continuous Colour Coat by featuring the company’s RepliKote finishes.

The new “That’s How We Roll” branding will be on display for Metalcon attendees at Booth 907. The new booth will showcase new company literature, a mobile app, and a new website, www.rollwithcentria.com. Visitors to the booth can demo the real-time account information and convenience of the e-Centria mobile app. Visitors to the new website can view Centria Coating Services’ capabilities, the markets it serves, and the vendors with which it partners, as well as its industry involvement. In addition, the site features technical information, such as the capabilities of each coating facility and its LumaTread product.